# The Scaling Firm (SHINIMINI LTD)

> AI receptionists for UK clinics and appointment-led businesses, and TSF Booking, our own appointment booking software. Based in Brentwood, Essex, serving the whole UK. The AI receptionist answers calls in the business's own name, day and night, and books the appointment into its diary. We also run B2B lead generation, web and app development and consulting.

## About
- Legal entity: SHINIMINI LTD, registered in England and Wales, company no. 15190504 (incorporated 5 October 2023): https://find-and-update.company-information.service.gov.uk/company/15190504
- Trading name: The Scaling Firm (TSF). Founder: Mohamed Omar. Member of the Brentwood Chamber of Commerce.
- Location: Brentwood, Essex, United Kingdom (service-area business, no public street address).
- Contact: hello@scalingfirm.com / info@scalingfirm.com / +44 7490 007317 (calls, answered by our AI receptionist) / +44 7453 288592 (WhatsApp). Support: 24/7. Serves clients across the UK.
- Social: https://www.linkedin.com/company/shinimini-ltd/ / https://www.facebook.com/shiniminiltd / https://www.instagram.com/shinimini.ltd/ / https://www.youtube.com/@scalingfirm
- Founder on LinkedIn: https://www.linkedin.com/in/mohamed-sg-omar/
- TSF Booking reviews and listings: https://www.g2.com/products/tsf-booking / https://www.capterra.com/p/10268240/TSF-Booking/

## AI receptionist (main service)
- AI Voice Agents (AI receptionist for clinics and appointment-led businesses; for dental and cosmetic clinics; GBP 500 setup including 2 weeks live, then annual plans from GBP 1,500 a year paid upfront, or GBP 125 a month with the same GBP 500 setup; GBP 300 a month with CRM and online booking plus GBP 500 setup; 250 minutes a month; 12-month minimum term on every plan; no VAT charged; live test call on the page): /ai-voice-agents
- For Dentists (AI receptionist for dental practices, including out-of-hours calls): /for-dentists
- For Cosmetic Clinics (AI receptionist for aesthetics, skin and beauty clinics): /for-cosmetic-clinics
- AI Receptionist in Essex (Brentwood-based AI receptionists and automation for Essex clinics, salons and small businesses): /ai-receptionist-essex
- Missed Call Calculator (free two-minute check: what unanswered calls cost a clinic or practice): /missed-call-check
- Guides: what an AI receptionist costs in the UK /blog-ai-receptionist-cost-uk ; out-of-hours calls at a dental practice /blog-dental-practice-out-of-hours-calls ; Moneypenny alternatives for a small clinic /blog-moneypenny-alternatives-small-clinic ; more bookings without hiring a receptionist /blog-clinic-more-bookings-without-hiring-receptionist ; is an AI receptionist legal in the UK /blog-ai-receptionist-legal-uk

## Clinic Index
- The Clinic Index (our analysis of over nine thousand UK aesthetics and beauty clinics, built from public, dated information; ask for a free clinic scorecard and a 15-minute call; the Trusted Partners Circle for clinic owners; the Clinic Awards in August 2027): /clinic-index

## Built by Tuesday
- Built by Tuesday (short videos: a salon or clinic owner asks for a feature and we build it into TSF Booking, often the same day): /built-by-tuesday
- Episode 1, printable Christmas gift vouchers live in 23 minutes: /built-by-tuesday-christmas-gift-vouchers

## Products
- TSF Booking (https://book.scalingfirm.com/): the company's appointment booking software for UK salons, clinics and studios. Online booking with deposits paid into the business's own Stripe account, a team diary, client records, checkout, gift vouchers, packages and memberships. Email marketing built in, so a salon can cancel Mailchimp: import a Mailchimp export as it is (sign-up dates kept as consent evidence), a sign-up page with double opt-in, an email designer with salon templates, saved segments, seven automations (welcome, thank you after a first visit, aftercare, time to rebook, we miss you, birthday, missed appointment) and a report of bookings made from email. Email marketing is included free in every plan for a limited time. A REST API and MCP server on every plan, so AI receptionists and automations can check availability and book. Plans from GBP 79 a month, no VAT charged; 7 days free, cancel any time. Our AI voice agents book straight into it.
- Lead Generation SaaS (990,000 live UK business records, from GBP 1,500/yr): /early-saas

## Other services
- AI and Automation in Brentwood (AI receptionists, online booking, CRM and websites for Brentwood businesses; free audit): /ai-automation-brentwood
- Find Clients (B2B sales enablement and lead generation for CEOs/directors): /find-clients
- Accounting and Finance (sole-trader tax and bookkeeping): /bookkeeping-accountants
- Business and Sales Audit (free): /audit
- Stakeholder Communication: /stakeholder-communication
- Web Development: /web-dev
- Bespoke shopfront examples (three live sample websites for one luxury brand, English and Arabic: immersive flagship, multi-page store, boutique with WhatsApp checkout): /shopfronts
- App Development (iOS/Android): /app-dev
- Drone / Aerial Photography (real estate): /aerial-photography
- Find Clients verticals: Event Planners /event-planners, Food and Restaurant /food-restaurant, Gyms /gyms, Courses and Education /courses-education
- Find Investors: Real Estate /investors-real-estate, Tech Start-Up /investors-tech-startup

## Key pages
- Home: /
- Blog (29 articles: AI receptionist and clinic front-desk guides, plus lead generation, sales, accounting, real estate, hospitality, web and app development, and company news): /blog
- Brentwood, Essex landing page (local AI and automation, free workshops and audits): https://brentwood.scalingfirm.com/
- Partner programme: 20% of first-year subscription fees for introductions; /partners
- Careers: /careers  |  Find Jobs: /find-jobs
- Contact: /get-in-touch
- Privacy Policy: /privacy-policy  |  Terms: /terms-of-service

## Blog articles
- Leaving Timely: What Moves Across and What to Check (2026-10-23): /blog-leaving-timely-what-moves-across
- Can an AI Answer Your Salon's Phone? What to Test First (2026-10-23): /blog-salon-ai-receptionist-what-to-test
- Salon Email Automation: Seven Emails That Bring Clients Back (2026-10-23): /blog-salon-email-automation
- AI Receptionist Pricing in the UK (2026): What You Actually Pay (2026-10-19): /blog-ai-receptionist-cost-uk
- Out-of-Hours Calls at a Dental Practice: What to Do (2026-10-19): /blog-dental-practice-out-of-hours-calls
- Is an AI Receptionist Legal and GDPR Compliant in the UK? (2026-10-16): /blog-ai-receptionist-legal-uk
- How a Clinic Gets More Bookings Without Hiring a Receptionist (2026-10-16): /blog-clinic-more-bookings-without-hiring-receptionist
- Moneypenny Alternatives for Small UK Clinics: 2026 Prices (2026-10-16): /blog-moneypenny-alternatives-small-clinic
- Member Spotlight: Brentwood Chamber of Commerce, August 2026 (2026-08-03): /blog-brentwood-chamber-member-spotlight
- Cold Email That Books Meetings: A 2026 Template for UK B2B (2026-06-09): /blog-cold-email-template-uk-b2b
- Lead Generation for Gyms: Fill Your Floor and Keep It Full (2026-06-08): /blog-lead-generation-for-gyms
- Restaurant Marketing: How to Fill Tables on Quiet Nights (2026-06-07): /blog-restaurant-marketing-fill-tables
- How Event Planners Can Get Fully Booked Without Discounting (2026-06-06): /blog-event-planners-get-fully-booked
- How to Raise Capital for a Property Development in the UK (2026-06-05): /blog-raise-capital-property-development-uk
- How to Find Tech Startup Investors, Pre-Seed to Series A (2026-06-04): /blog-find-investors-tech-startup-uk
- SEO for Accountants: How to Rank and Win Clients in 2026 (2026-06-03): /blog-seo-for-accountants-2026
- What a High-Converting B2B Website Looks Like in 2026 (2026-06-02): /blog-high-converting-b2b-website
- How UK Accountancy Firms Can Get 50 Qualified Leads a Month (2026-06-02): /blog-uk-accountancy-firms-generate-leads
- Mobile App Development Costs in the UK: 2026 Budget Guide (2026-06-01): /blog-mobile-app-development-cost-uk
- CRM Data Hygiene: Why Bad Data Is Quietly Killing Your Sales (2026-05-30): /blog-crm-data-hygiene-sales
- Double Revenue Without Doubling Headcount: Outbound Playbook (2026-05-26): /blog-double-revenue-without-doubling-headcount
- B2B Lead Generation in the UK: The 2026 Data-Driven Guide (2026-05-19): /blog-b2b-lead-generation-uk-2026-guide
- Why Your Sales Results Are Spiky, and How to Fix Them (2026-05-12): /blog-why-sales-results-are-spiky
- Drone Photography for Real Estate: Sell Properties Faster (2026-05-05): /blog-drone-photography-sells-property-faster
- Sole Trader Tax: 9 UK Deductions You're Probably Missing (2026-04-28): /blog-sole-trader-tax-deductions-uk
- Stakeholder Communication Plans: A Practical Framework (2026-04-21): /blog-stakeholder-communication-framework
- Web App vs Mobile App: Which Should You Build First? (2026-04-14): /blog-web-app-vs-mobile-app
- Intent Data Explained: How to Find Buyers Ready to Purchase (2026-04-07): /blog-intent-data-explained
- Fractional Sales Leadership or a Full-Time Sales Director? (2026-03-31): /blog-fractional-sales-leadership

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