Legal
Privacy Policy
Last updated: 5 October 2026. How SHINIMINI LTD collects, uses and protects your personal data.
Last updated: 5 October 2026. How SHINIMINI LTD collects, uses and protects your personal data.
Shinimini Ltd is a private limited company registered in England and Wales (company number 15190504, listed on Companies House).
We provide business-growth services, websites, software, AI receptionists and automation. We act as the data controller for our own website visitors, business contacts and enquiries. When we process personal data on a client's behalf, our role and responsibilities are set out in a separate data-processing agreement.
Email: hello@shinimini.com or info@scalingfirm.com. You can also contact the UK Information Commissioner's Office (ICO) at ico.org.uk.
When you request a review through our Facebook or Instagram form, SHINIMINI LTD, trading as The Scaling Firm, receives your contact details, business answers, response preference and the identifiers for the form and advert. We use these details to respond to your enquiry, assess the service you need and arrange a meeting.
The form asks separately whether you want a call from Joey, our AI assistant. We call only when you request that AI call. You can choose an email response instead. You can withdraw your call permission at any time by telling Joey or emailing hello@shinimini.com.
Joey identifies himself as an AI assistant. His calls are recorded and transcribed. We use the recording, transcript, call summary and technical call information to handle your enquiry, check the call's accuracy and follow up on any appointment or action you request. Full call records have no automatic deletion setting. This applies to voice records separately from the enquiry-data periods below. You can request access to or deletion of your call records at hello@shinimini.com.
Please keep the enquiry about your business. Do not include patient names, health records or another person's private information.
Service providers may use aggregated, de-identified call and usage data for analytics and AI model training under their terms. Contact us for the processing arrangements that apply to your call. Client services have separate agreed processing terms.
We use service providers for enquiry forms, AI conversation and voice processing, telephone connections, secure hosting, contact management, appointment booking, calendars, video meetings and business email. These providers receive the information needed for their part of the service.
These services may process information outside the UK. You can contact hello@shinimini.com for information about the processing arrangements for your enquiry.
You can decline the call, ask us to stop contacting you, correct your details or request access to or deletion of your information. Email hello@shinimini.com. Withdrawing call permission does not affect the lawfulness of processing before withdrawal.
| Purpose | Lawful basis (UK GDPR Article 6) |
|---|---|
| Provide, manage and support our products and consulting | Performance of a contract or steps prior to contract |
| Process subscriptions, invoices, payments and refunds | Contract / legal obligation |
| Respond to enquiries, demos and deliver consultations | Contract / pre-contract / legitimate interests |
| Recorded AI calls requested through our enquiry form | Consent, recorded through your separate AI-call choice |
| Direct marketing about our tools | Consent where PECR requires it; legitimate interests for permitted business marketing |
| Improve our website, products and services | Legitimate interests |
| Fraud prevention, security, debugging | Legitimate interests / legal obligation |
| Compliance with legal obligations | Legal obligation |
We do not sell personal data.
Some recipients are located outside the UK. We ensure appropriate safeguards (UK IDTA, UK Addendum to EU SCCs, or UK adequacy regulations). All transfers comply with UK GDPR Chapter V.
You have the right to access, rectify, erase, restrict, port and object to processing of your data, and to withdraw consent. To exercise these rights, email hello@shinimini.com. We respond within one month.
We implement appropriate technical and organisational measures (encryption in transit and at rest, access controls, regular testing, secure hosting). No internet transmission is fully secure.
Our websites use cookies and similar technologies for functionality, analytics and marketing.
We may update this notice. Changes are posted here with the updated date. Thank you for trusting Shinimini Ltd with your information.