We are an AI and automation firm in Brentwood. We build AI receptionists that answer your calls in your name, day and night, and book the appointment, plus the booking and follow-up systems around them.
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The Scaling Firm, based in Brentwood and a member of the Brentwood Chamber of Commerce, builds AI receptionists for Essex clinics, salons and small businesses, and sets up the booking and follow-up around them. Setup is from £500, including 2 weeks live on your real calls, then from £1,500 a year.
What to check when you choose one:
We are SHINIMINI LTD, trading as The Scaling Firm, based in Brentwood and a member of the Brentwood Chamber of Commerce.
We work with clinics and small businesses in Brentwood, Shenfield, Billericay, Chelmsford, Basildon, Southend and the rest of Essex, and with clients across the UK online.
The first 30-minute call can be in person or on a video call, whichever suits you.
When the front desk is with someone, the caller hangs up and rings the next business on the list.
Over half the calls we answer come in after hours, when most small businesses are closed.
Most Essex clinics and salons are a handful of people. Every appointment is a stretch of time when nobody can pick up.
Totals across the businesses we have built AI receptionists for.
Answers in your business’s name, answers the common questions and books the appointment, day and night.
TSF Booking, our own booking software, takes bookings and deposits into your own Stripe account, from £79 a month.
Every call ends with a summary to you, and callers who want to book themselves get your booking link by text.
We connect calls, bookings and enquiries to the systems you use, so nothing is copied out by hand.
Fast websites built to turn visitors into bookings, with the booking page built in.
Transcripts and summaries go to the people you choose, under a UK GDPR data agreement.
We learn your treatments, prices, hours and the questions your front desk hears every day.
Your greeting, your answers, your booking rules. You change nothing on your side yet.
You and your team ring it and try to trip it up. We fix what you find.
It answers your real calls. Then you decide whether to keep it.
Every AI receptionist promises your calls answered. What you pay for is how sure you can be that it books customers for you, how soon it starts, and how much of the work lands on you. Lower-priced plans are often self-serve, and some take messages rather than booking.
It answers in your name, day and night, and books the appointment straight into your diary.
2 weeks live on your real calls, and no annual invoice until it books your first real appointment.
One 30-minute call, then we build, test and switch it on. Hear it ring your phone in about 30 seconds today.
We write the answers and booking rules, connect your diary and review it with you every month.
The Essential plan works out at £125 a month. If one new customer is worth more than that to you, one extra booking a month pays for it. Work out what your missed calls are worth.
We build your receptionist around your treatments, prices and hours, then run it for 2 weeks on your real calls with £100 of call time included. The setup is yours to keep.
Three annual plans sized to your call volume, from a single chair to a group. Extra minutes at a fixed rate. We warn you at 80% and never cut a call off.
No annual invoice until your receptionist has booked your first real appointment. Prefer monthly? £499 setup, then £249 a month.
We agree processing terms before handling your live client calls.
Call records and summaries go to the recipients agreed with you.
Recording, transcripts and retention are set out in your data agreement. Demo records have no automatic deletion setting.
We explain data use, safeguards and any permitted model-development use before activation.
It never gives clinical or medical advice. Urgent calls are flagged to your team with the details.
Call processing can take place outside the UK, including in the United States. We explain the arrangements before activation.
Put your name and mobile in and it rings you in about 30 seconds. Ask it what your patients ask.
Still unsure? Book a call and ask Mohamed directly.
Yes. SHINIMINI LTD, trading as The Scaling Firm, is based in Brentwood and is a member of the Brentwood Chamber of Commerce.
Yes. The first 30-minute call can be in person or on a video call, whichever suits you.
All of it, including Brentwood, Shenfield, Billericay, Chelmsford, Basildon and Southend. We also work with clients across the UK online.
Dental practices, cosmetic and aesthetics clinics, physios, salons and any business that books by appointment. It is not for GP surgeries yet.
Setup from £500, including 2 weeks live on your real calls, then from £1,500 a year, or £249 a month on the monthly plan. No VAT is charged.
Yes. Put your name and mobile number into the form at the top of this page and it rings you in about 30 seconds.